Results • Increased annual sales 80 percent of a company in one year with the implementation of a creative advertising program. • Led the effort to completely re-design a toy company’s website, which paid for itself in less than a year with direct to consumer sales. • Established major promotional programs with retailers, including Target, Toys ‘R’ Us, Wal-Mart and Kmart. • Implemented a sampling program at over 400 TGI Friday’s restaurants that resulted in mass retail placement of a product. • Through restructuring of a company’s advertising process, saved that company over $200,000 in one year. • Obtained media coverage in media outlets, including The New York Times, Better Homes & Gardens, CNN, hundreds of daily newspapers and syndicated columns. • Created and implemented promotional programs with Sylvan Learning Centers, Kraft General Foods, Southwest Airlines, Delta Airlines, Pizza Hut and Kampgrounds of America.