About Tracy Dudkiewicz
Tracy Dudkiewicz, President and Owner of TAP Marketing, has been “in your chair” and she understands what makes a company successful. As a former executive and business partner in the toy industry, Tracy has extensive experience with strategic planning, advertising, public relations, direct marketing, sales promotion and web marketing. In her 11 years with Patch Products, Inc., she was part of a team that transformed the market position of a small game and puzzle manufacturer into a leading national toy company.
Since founding TAP Marketing in 2004, Tracy has been helping consumer product companies maximize their marketing potential with Smart Marketing.
She has worked with many internationally known brands on strategic marketing partnerships, including TGI Friday’s, Southwest Airlines, Sylvan Learning Center, Amtrak, Hilton Hotels, Kraft General Foods, and Pizza Hut. In addition, she has worked with hundreds of media outlets nationwide, including CNN, The New York Times, Better Homes and Gardens, and Good Housekeeping.
In addition to helping clients bring meaning to their marketing, Tracy has taught and developed curriculum for a number of marketing and customer service courses. She also speaks on a variety of topics, including:
• Guerilla Marketing How to Maximize Marketing Dollars & Still Profit
• Promotions 101 There’s More to Marketing than Traditional Advertising
• Marketing Basics What Every Business Should Know!
• Marketing to Kids Do you know What’s Really Cool
Tracy earned her Bachelor of Arts degree in Journalism from the University of Wisconsin-Madison.